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The Berlew library: articles, guides and free studio tools

Blog

Timely articles, opinion and studio thinking on brand and web.

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Collage of AI-generated portraits of UK professionals. Berlew research on representation bias in generative imagery
Featured article Who gets seen? What AI imagery reveals about representation in the UK From the Berlew journal. Generative AI is reshaping visual culture, but who does it show when you ask for a UK doctor, nurse or CEO? Berlew generated five lifelike…
Guides

Evergreen playbooks with a downloadable PDF takeaway.

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Logo sketch sheets with geometric mark iterations, grid notes and markers on a studio desk
Featured guide The Golden Rules Of Logo Design (And When To Break Them) Golden rules of logo design + 3 quick tests. A great logo looks simple at a glance, but it is doing a lot of heavy lifting. It has to work on a scarf label and a stadium screen. The…
Tools

Free generators and calculators for layout, briefs, colour and ROI.

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Accessible colour palette tool with contrast hero and pair grid.
Featured tool Accessible colour palette generator Colour. Build palettes with WCAG contrast and ISO Coated print-gamut guidance from one or two brand colours.
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Featured

Standout articles from Berlew Design Studio on branding, websites and creative strategy.

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Standout reads are a starting point. When something resonates, jump to the service that fits your project.

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Articles from other topics in the Berlew journal.

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