Style direction
We agree the look and feel against your existing brand, or define it alongside a wider identity project: line, colour, texture and tone.
Brand illustration · Quoted per project
Illustration drawn for your brand
and no one else's
Custom brand illustration for hero artwork, icon systems, characters and mascots, drawn to fit your identity, never licensed from a stock library everyone else can use too.
- Hero art
- Website headers & campaigns
- Icon sets
- UI, apps & marketing
- Characters
- Mascots & spot illustration
- Patterns
- Backgrounds & brand texture
Illustration design services
Icons, patterns and brand identity illustration
Branded illustrations that complement your identity and connect with people on a more emotional level, scoped to the channels you actually need.
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Feature illustrations
Signature hero images that tell your brand story at a glance, for website headers, campaign centrepieces and key marketing materials.
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Bespoke iconography
Custom symbol systems that represent your products, services or values: consistent, distinctive and built to improve navigation across web and print.
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Signature patterns
Versatile pattern designs that add texture and cohesion, from subtle backgrounds to bold statement pieces across digital and physical touchpoints.
When custom illustration fits
When photography and stock can't carry the idea
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Abstract services
SaaS, professional and tech firms explaining ideas a photo can't: diagrams, metaphors and spot art that make complex offers readable.
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Consumer brands
Personality stock libraries can't provide: characters, scenes and hero art with a tone that feels unmistakably yours.
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Icon & product systems
One drawn language across a UI, wayfinding set or marketing suite, with icons and pictograms aligned on grid, stroke and colour.
Illustration for branding
Rarely commissioned alone
Illustration for branding usually extends a brand identity already in progress, or we draw into an existing brand you have.
If a mark is all you need, a standalone logo design is better value. We will say so. When positioning is unresolved, brand strategy comes first. Artwork drawn against an unclear brief usually gets redrawn.
Everything is quoted per project. A small icon set costs less than a full illustrated language across web and print. We scope deliverables and usage rights upfront.
How we approach an illustration project
Style aligned to your brand first, then the assets produced for the channels you actually need. Feedback rounds and timeline are agreed in your quote before drawing starts.
Custom vs stock & AI
Why draw it when stock and AI are right there?
A stock library or an AI generator is faster and cheaper up front. Here's what changes when the artwork is drawn for your brand specifically, and why generic imagery quietly costs you distinctiveness.
Custom illustration Stock / AI packs
Nobody else can run it
Drawn to your brand
One consistent style
Clear ownership & usage
Made with brand context
Production-ready files
What clients say
Businesses we've drawn for
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HTF Pharma
“Berlew helped us create our brand and website from scratch, and made the whole process feel straightforward.
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Ice Hair & Barbers
“Fab experience with Lewis and his team. For someone that is utterly useless with tech, Lewis has been patient and very accommodating.
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Amber Kelly Photography
“Thrilled with the exceptional branding and website design from Berlew Design Studio. Lewis and his team perfectly captured my business ethos, delivering a cohesive and visually stunning brand.
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Kelly Gomm Counselling
“Working with Berlew was a really positive experience. They took the time to understand my practice and found thoughtful ways to improve the website without losing what already worked.
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Turf Viper
The Berlew team were fantastic from start to finish. Professional, thorough and easy to work with throughout the process. Everything was clearly thought through and delivered to a high standard.
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Fifth Element Systems
“Impeccable work by Berlew Design Studio on the branding and website design for my business. They demonstrated unparalleled professionalism and creative accuracy.
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National Education Diversity Awards
“Working with Berlew Design Studio on my one-pager website and brand kit has been an incredibly positive experience.
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Choux Bun Appétit
“Berlew has been an absolute pleasure, making the entire process not just smooth but genuinely exciting. What stood out was Berlew's swift ability to adapt, turning ideas into reality.
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Syncwave Audio
I am thrilled with the service provided by Lewis and his team at Berlew. The website design is not only visually stunning but also highly functional, making it easy for visitors to…
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working Through Fertility
Really happy with the Website Design Lewis has created for me. A friendly and professional service with great communication.
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Create With Cath
As someone who doesn't know much about digital design, I was amazed by how perfect the brand turned out for my crafting business.
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Finley Gomm Fitness
Lewis was fantastic throughout the whole process of creating my website, he created exactly what I'd envisioned and was extremely helpful and proactive, would highly recommend to anyone
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Butterfly Fly Away Photography
Berlew designed a fantastic logo suite that truly captures the spirit of our dance photography business. It’s creative, vibrant, and works perfectly across everything we need.
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Shoot Dance With Liam
I love the modern logo suite that perfectly blends dance and photography. It’s versatile, professional, and I'm very happy with it.
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Forestry Firewood
I used Berlew to create the branding for my new business Forestry Firewood Ltd. Lewis and his team were fully committed to getting me exactly what I wanted.
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Dolly's Pizza
Working with Berlew Design Studio was an absolute pleasure from start to finish. The logo they designed captures the essence of our handmade pizza truck.
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UWE Pirates WBC
We are thrilled with the branding Berlew produced for us. We came with a specific idea of what we wanted, represented by a few badly drawn sketches.
Explore the studio
Illustration is one part of a bigger system
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Discover Digital ServicesDigital Graphic Design Services
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Discover Branding ServicesBranding Design Services
Service pages
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Discover Print ServicesPrint Design Services
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Brand illustration FAQs
The questions we hear most before an illustration project starts.
How much does brand illustration cost?
Quoted per scope. A single icon set, a suite of hero illustrations or a wider illustrated system all price differently. We confirm a fixed quote before any work starts, and scope the deliverables and usage upfront.
What illustration design services do you offer?
Custom brand illustration across hero art, icon and pictogram systems, characters and mascots, plus usage notes and production-ready files. Scope depends on what your channels actually need.
What file formats do you supply?
Vector source (SVG, EPS, PDF) plus web-ready PNGs, matched to what each asset actually needs, so your printer and developer both get the right files.
Can you illustrate for my website?
Yes. We often produce illustration and icons as part of the websites we design and build, so the formats and clear space are right from day one.
Do you draw characters and mascots, or just icons?
Both, from functional icon systems to characters, mascots and hero scenes, depending on what your brand needs.
How is custom illustration different from AI or stock art?
Custom artwork is drawn for your brand alone, so it's consistent, ownable and can't turn up on a competitor. Stock and AI packs are faster and cheaper but generic by design, with murkier usage rights.
Who owns the artwork?
You receive full ownership of the final files on project completion, per your agreement.
How long does an illustration project take?
A small icon set can turn around in a couple of weeks; a wider illustrated system takes longer. We scope the timeline with your quote.
Quoted per project
Tell us what you need illustrated.
Share the channels, any style references and your timeline. We reply within 24 hours with a clear scope and quote.