Resources
You want clear guidance before you hire or build.
Branding and web design resources, sorted for you.
Explore the library
Three ways into our branding guides and articles
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Read the blog -
Browse guidesGuides
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Browse toolsTools
Featured guides
Start with our most-read guides
Evergreen pieces we keep current, each with a downloadable PDF checklist or one-pager you can reuse.
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01
The golden rules of logo design
Simplicity, relevance and versatility, what each rule means, and when breaking one is the right call.
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02
How much should a logo cost in the UK?
Realistic price ranges from £20 to £20,000, what you get at each level, and how to choose logo-only versus full identity.
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03
Responsive web design: golden rules
How to build sites that adapt to every screen, the principles and the practical implementation checklist.
Browse by topic
Find guides by subject
Branding and web design guides, sorted by subject so you can go straight to what you need.
About this library
Resources FAQs
Quick answers on what you will find here and how to use it.
What is in the Berlew design resources library?
Articles on the blog, long-form branding guides with PDF takeaways, and free design tools for briefs, layout and colour. Everything is written or built by the studio, not a link directory.
Are your branding guides free?
Yes. Each guide on /resources/guides/ is free to read online with a downloadable PDF. They cover brand guidelines and style guides, logo decisions, web design checklists and practical studio playbooks.
How do articles, guides and tools differ?
Blog posts are timely commentary and how-tos. Guides are deeper, evergreen PDF playbooks. Tools are interactive helpers, brief generators, grid calculators and similar, on /resources/tools/. Start with featured guides above, then browse by topic below.
Can Berlew help with a project after I read a guide?
Yes. When you are ready to move from reading to doing, start a project and tell us what you are building. We reply within 24 hours with honest next steps across brand, web and print.
Digital Digital Design Services Websites, apps and social that perform. Websites and digital design built to convert, stay easy to manage, and express the brand with intent.
Brand Branding Design Services Identities and strategy that set you apart. Strategy, identity and illustration that define how brands show up, stand out, and stay consistent across every touchpoint.
Print Print Design Services Tangible materials, crafted with care. Brochures, flyers, business cards and campaign collateral, designed for print and ready to hand to your supplier.
