Discovery and direction
Brief, audience, competitors and any existing assets. We agree what the system has to do, and what it doesn't need to cover yet.
Brand identity services · Quoted per project
A brand that reads as one business,
everywhere it turns up
Brand identity services for UK businesses, mostly smaller SMEs, from a Nottingham studio that also builds the websites those systems live on. We design the whole visual system, logo variants, colour, typography and the rules that keep them consistent, then activate it under one roof.
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Choux Bun Appétit, patisserie identity -
Create With Cath, craft brand -
Forestry Firewood, trade identity -
Dolly's Pizza, packaging identity -
Shoot Dance With Liam, print identity
Inside the system
Every part that makes it hold together
Scope follows your brief, a focused core system, or a fuller rollout with templates and applications. Every project is quoted to its deliverables before we start.
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01
A logo system, not one file
Primary, secondary and icon lockups in colour, mono and reversed, tested from favicon size right up to signage, so the mark holds wherever it lands.
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02
Colour and type with roles
Palettes and pairings with named jobs, checked for contrast on screen and in print, chosen to work, not just to look good.
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03
A brand style guide your team opens
A practical brand style guide service Nottingham teams actually use, with concise rules people open, not an 80-page PDF that sits on a shelf until the brand quietly drifts.
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04
Applications and files
How the system lands on stationery, social, packaging and the site, handed over as production-ready files you own.
The same system, four surfaces
It only feels real when it holds together
A brand proves itself across surfaces, not in a single mockup. Each tile is a Berlew project on a different touchpoint, open the case study to see the system stay consistent from packaging to print.
Who identity work suits
When a logo on its own starts to hold you back
Brand identity designers in Nottingham for the whole system, not just the mark. Most clients arrive in one of three states. A rebrand, where the look no longer matches how the business has grown. A new launch that wants a credible visual identity before web, print and social go live together. Or a team tired of drift, where every touchpoint ends up slightly different because there were never any rules.
If a mark on its own is genuinely all you need right now, a standalone logo design project is better value. We'll say so rather than sell a system you won't use. If the positioning itself is still unclear, brand strategy comes before the visuals, not after. Not sure which you need? Our guide on brand identity vs a logo walks through it.
Brand identity is quoted per project. A core identity sits at one level; a fuller rollout with templates and applications sits at another. Feedback rounds are agreed and written into your quote before any design starts.
How an identity project runs
Three stages from brief to a system your team can run day to day. Timeline and revision rounds are agreed in your quote before design starts.
Selected identities
Systems that hold up in the real world
Core or full system
Two ways an identity usually scopes
There's no public price list, every identity is quoted to its deliverables and rollout. This is what each level of scope typically includes.
Core identity Quoted
Full system Quoted
Core identity Quoted
Full system Quoted
Logo system (variants and formats)
Colour palette and typography
Brand style guide
Core application mockups
Stationery and social templates
Extended rollout assets
The work
A decade of identity systems
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Choux Bun Appétit -
Create With Cath -
Forestry Firewood -
Dolly's Pizza -
Shoot Dance With Liam -
Butterfly Fly Away Photography -
Working Through Fertility -
Finley Gomm Fitness
Staying consistent
How do you keep a brand consistent across web, print and social?
By designing the system and its rules together, then applying them in one place. Every element, logo lockups, colour, type and spacing, gets a defined role, and the guidelines say exactly how to use it, so a social post, a brochure and the website all read as the same business. Because we also build the website, the identity carries straight through rather than being reinterpreted by a separate team, which is where most drift creeps in.
Source: Berlew Design Studio, brand identity guidance, 2026
What clients say
Businesses that trusted us with their brand
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HTF Pharma
“Berlew helped us create our brand and website from scratch, and made the whole process feel straightforward.
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Ice Hair & Barbers
“Fab experience with Lewis and his team. For someone that is utterly useless with tech, Lewis has been patient and very accommodating.
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Amber Kelly Photography
“Thrilled with the exceptional branding and website design from Berlew Design Studio. Lewis and his team perfectly captured my business ethos, delivering a cohesive and visually stunning brand.
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Kelly Gomm Counselling
“Working with Berlew was a really positive experience. They took the time to understand my practice and found thoughtful ways to improve the website without losing what already worked.
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Turf Viper
The Berlew team were fantastic from start to finish. Professional, thorough and easy to work with throughout the process. Everything was clearly thought through and delivered to a high standard.
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Fifth Element Systems
“Impeccable work by Berlew Design Studio on the branding and website design for my business. They demonstrated unparalleled professionalism and creative accuracy.
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National Education Diversity Awards
“Working with Berlew Design Studio on my one-pager website and brand kit has been an incredibly positive experience.
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Choux Bun Appétit
“Berlew has been an absolute pleasure, making the entire process not just smooth but genuinely exciting. What stood out was Berlew's swift ability to adapt, turning ideas into reality.
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Syncwave Audio
I am thrilled with the service provided by Lewis and his team at Berlew. The website design is not only visually stunning but also highly functional, making it easy for visitors to…
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working Through Fertility
Really happy with the Website Design Lewis has created for me. A friendly and professional service with great communication.
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Create With Cath
As someone who doesn't know much about digital design, I was amazed by how perfect the brand turned out for my crafting business.
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Finley Gomm Fitness
Lewis was fantastic throughout the whole process of creating my website, he created exactly what I'd envisioned and was extremely helpful and proactive, would highly recommend to anyone
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Butterfly Fly Away Photography
Berlew designed a fantastic logo suite that truly captures the spirit of our dance photography business. It’s creative, vibrant, and works perfectly across everything we need.
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Shoot Dance With Liam
I love the modern logo suite that perfectly blends dance and photography. It’s versatile, professional, and I'm very happy with it.
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Forestry Firewood
I used Berlew to create the branding for my new business Forestry Firewood Ltd. Lewis and his team were fully committed to getting me exactly what I wanted.
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Dolly's Pizza
Working with Berlew Design Studio was an absolute pleasure from start to finish. The logo they designed captures the essence of our handmade pizza truck.
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UWE Pirates WBC
We are thrilled with the branding Berlew produced for us. We came with a specific idea of what we wanted, represented by a few badly drawn sketches.
Brand identity FAQs
The questions we hear most before an identity project starts.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole visual system it sits inside, logo variants, colour, typography, graphic language and the rules that keep them consistent. If you only need the mark, see logo design; we'll tell you honestly which fits your brief.
What's included in a brand identity project?
Typically a logo system, colour and typography, core applications and practical guidelines, tailored to how you'll actually use the brand. We list the exact deliverables in your quote so nothing is assumed.
How much does brand identity cost?
Quoted per project once we understand scope. A focused core identity costs less than a full multi-touchpoint rollout. We confirm a fixed price before work starts, we don't publish a one-size public rate.
How long does a brand identity project take?
It depends on scope, feedback speed and how many touchpoints we design. We agree a clear schedule in your quote before design starts rather than promising a single generic number.
Do I need brand strategy first?
Helpful when positioning is unclear, but not always required. We can run light discovery inside the identity brief, or a full strategy workshop when the story needs settling first.
Will my team actually be able to apply the brand?
That's the whole point, guidelines and files built for real-world use, not shelfware. You own the final deliverables on completion.
Do you build the website after the identity?
Yes, brand and web together is our core offer, so the identity activates online without being reinterpreted. See website design.
Do you supply print and packaging too?
Yes, see our print services for brochures, stationery and campaign pieces that carry the same system offline.
Quoted per project
Tell us where your brand needs to show up.
Share your goals and the touchpoints that matter. We reply within one working day with a clear scope and quote.