Industry Talk
Trends, commentary and original research from the Berlew journal. where the studio reacts to what's shifting in design and culture.
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Industry TalkWho gets seen? What AI imagery reveals about representation in the UK
Generative AI is reshaping visual culture, but who does it show when you ask for a UK doctor, nurse or CEO? Berlew generated five lifelike images per profession across 11 roles and compared them with official workforce data. The pattern: outdated white, male defaults that underrepresent women and ethnic minorities in care roles and erase diversity in leadership.
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Industry TalkThe World’s Most Colourful Cities: How places use colour to build identity
From Burano's rainbow facades to Chefchaouen's blue-washed walls, some cities are famous for signature colours that define their identity. Berlew analysed 125 cities worldwide to rank the 20 most colourful, and explain how city colour palettes work as destination branding.
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Industry TalkAre Unlimited Graphic Design Services Worth It? (UK Guide)
Unlimited graphic design services give you consistent, on-brand visuals without the hassle of hiring in-house or chasing freelancers. For a flat monthly fee, you get fast turnarounds, unlimited revisions, and predictable costs, but they are not the right fit for every business. This UK guide explains what unlimited design services include, who they suit, and how they compare with freelancers, in-house hires, and marketplaces.
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Industry TalkThe Ultimate Guide to Branding Trends of 2025
Branding trends 2025 cover experiential engagement, purpose-driven design, digital-first strategy, personalisation, and sustainability. The brands pulling ahead are not chasing every trend, they pick the ones that fit what they stand for and apply them consistently.
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Industry TalkEssential Graphic Design Trends for Brand Building in 2025
Graphic design keeps shifting, and brands that treat visual identity as static fall behind. Updated July 2026, this guide distils the graphic design trends that still matter for brand building, from immersive 3D and AR through bold type, eco-conscious choices, retro-modern styling and bespoke illustration.
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Industry TalkTop Web Design Trends for 2025
Web design keeps shifting, and sites that treat layout as a one-off project tend to feel dated long before the offer does. Updated July 2026, this guide distils the web design trends for 2025 that still earn their place, from immersive 3D and motion through clean, usable interfaces to mobile-first development.
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Industry TalkBuilding Trust: How to Create a Design Portfolio That Converts
Your portfolio is often the first proof a client sees, before a call, before a brief, before trust is earned. This guide covers how to curate work, write case studies that show outcomes, design a cohesive layout, gather testimonials and keep everything fresh in 2026.
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Industry TalkCreative funding across the UK: Where needs to level up?
Where does England need to level up creative funding? Berlew scored the largest cities on Arts Council England spend per capita plus maximum council arts grants. Manchester tops the index; Preston, Rochdale and Wolverhampton sit at the bottom. Full top-10 and bottom-10 tables inside.
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Industry TalkHow to Reduce Client Amends in the Creative Industry
Revisions are part of creative work. The problem is when feedback loops never close, scope creeps, the brief drifts, and everyone loses time. As a Nottingham design studio, we have seen what separates tidy projects from amend-heavy ones. Here is a practical 2026 refresh on reducing client amends without shutting down useful feedback.
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Industry TalkUpcoming Design Industry Trends in 2025: What You Need to Know
The design industry keeps shifting, and trends only help when they solve real problems for your audience. Updated July 2026, this guide distils seven design industry trends, from sustainable practice and minimalism through immersive media, accessibility, data-informed work, authentic branding and agility, with practical advice on what to adopt.
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