Information technology
Fifth Element Systems
Brand and one-page site for Fifth Element Systems, keeping the mark's meaning clear: people connecting through the product, with company information easy to find.
Food & Drink
Choux Bun Appétit
A clearer brand for Josh's Cotswolds patisserie: a mark built from the letters U and O that reads as a choux bun, with identity applied across packaging, signage and retail.
The Brief
Owner Josh, a seasoned pastry chef with a notable career, envisioned a patisserie in the Cotswolds that would not only showcase his expertise but also set the stage for future growth.
The Solution
So we rebuilt his brand identity around the craft of pastry, not generic food-retail gloss. The new mark fuses the letters U and O into a choux bun shape and carries through packaging, signage and the Five Valleys Shopping Centre shopfront, so the brand feels as considered as the patisserie behind the counter.
Deliverables
- Brand strategy workshops and positioning
- Logo mark and identity system
- Application across packaging, signage and retail touchpoints
Outcome
A revitalised identity that feels premium enough for a shopping-centre patisserie while staying warm and approachable, giving Josh a brand he is proud to put on every choux bun.
From the client
Berlew has been an absolute pleasure, making the entire process not just smooth but genuinely exciting. What stood out was Berlew's swift ability to adapt, turning ideas into reality. I couldn't be more thrilled with the results, and I'm looking forward to working together in the future.
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