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The Berlew library: articles, guides and free studio tools

Blog

Timely articles, opinion and studio thinking on brand and web.

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Collage of AI-generated portraits of UK professionals. Berlew research on representation bias in generative imagery
Featured article Who gets seen? What AI imagery reveals about representation in the UK From the Berlew journal. Generative AI is reshaping visual culture, but who does it show when you ask for a UK doctor, nurse or CEO? Berlew generated five lifelike…
Guides

Evergreen playbooks with a downloadable PDF takeaway.

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Logo sketch sheets with geometric mark iterations, grid notes and markers on a studio desk
Featured guide The Golden Rules Of Logo Design (And When To Break Them) Golden rules of logo design + 3 quick tests. A great logo looks simple at a glance, but it is doing a lot of heavy lifting. It has to work on a scarf label and a stadium screen. The…
Tools

Free generators and calculators for layout, briefs, colour and ROI.

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Accessible colour palette tool with contrast hero and pair grid.
Featured tool Accessible colour palette generator Colour. Build palettes with WCAG contrast and ISO Coated print-gamut guidance from one or two brand colours.
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Photographers

Shoot Dance With Liam

Sleek, modern branding for a dance photographer, featuring a dynamic logo suite that blends the precision of photography with the elegance of dance

Two tickets, one blue and one white, with the text "Shoot Dance With Liam" on them. The tickets are being held by a hand. The background is a light pink color.

The Brief

Liam, a dance photographer, required sleek, modern branding for his business, including a logo that prominently features a camera to instantly communicate his service.

The Solution

We designed an extensive logo suite with variations suited to every application. The goal was to blend the technical precision of photography with the elegance of dance to create a clean and dynamic visual identity.

  • Shoot Dance With Liam project image 1 by Berlew Design Studio.
  • Shoot Dance With Liam project image 2 by Berlew Design Studio.
  • Illustrated logo suite blending dance and photography for Shoot Dance With Liam by Berlew Design Studio.
  • A hand holds a white ticket with blue text reading "Shoot Dance With Liam!" and a blue border. Two blue tickets with white text are visible behind the white ticket. The background is a light pink color.

From the client

I love the modern logo suite that perfectly blends dance and photography. It’s versatile, professional, and I'm very happy with it. The responsiveness and quality of service I received was amazing - Just what I needed!

Shoot Dance With Liam

More case studies

  • A woman sits on a stone bench, holding a cream-colored tote bag with a logo featuring a stylized butterfly and the words "Butterfly Fly away Photography".
    Photographers

    Butterfly Fly Away Photography

    Vibrant logo suite designed for a dance photography business, capturing the artistry of movement with a dynamic, versatile identity for all applications

  • A collection of bakery boxes, one open with a donut inside, on a light blue background. The boxes feature the "Bun Appetit" and "Choux Bun Appetit" logos, with the latter box closed.
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    Choux Bun Appétit

    A clearer brand for Josh's Cotswolds patisserie: a mark built from the letters U and O that reads as a choux bun, with identity applied across packaging, signage and retail.

  • Create With Cath textural craft brand artwork by Berlew Design Studio.
    Arts and Crafts

    Create With Cath

    We created a brand that captures the creative, hands-on nature of Cath’s work, showcasing the artistry and versatility behind each of her projects.

  • Dolly's Pizza illustrated dog mascot by Berlew Design Studio.
    Food & Drink

    Dolly's Pizza

    Dolly, the owner's beloved pet, our design features a playful image of Dolly with a tasty pizza in her mouth, capturing the essence of the handmade pizza truck.

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