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The Berlew library: articles, guides and free studio tools

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Collage of AI-generated portraits of UK professionals. Berlew research on representation bias in generative imagery
Featured article Who gets seen? What AI imagery reveals about representation in the UK From the Berlew journal. Generative AI is reshaping visual culture, but who does it show when you ask for a UK doctor, nurse or CEO? Berlew generated five lifelike…
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Logo sketch sheets with geometric mark iterations, grid notes and markers on a studio desk
Featured guide The Golden Rules Of Logo Design (And When To Break Them) Golden rules of logo design + 3 quick tests. A great logo looks simple at a glance, but it is doing a lot of heavy lifting. It has to work on a scarf label and a stadium screen. The…
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Free generators and calculators for layout, briefs, colour and ROI.

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Accessible colour palette tool with contrast hero and pair grid.
Featured tool Accessible colour palette generator Colour. Build palettes with WCAG contrast and ISO Coated print-gamut guidance from one or two brand colours.
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Sports teams

UWE Pirates WBC

Emblem design for UWE Pirates WBC from the team's own sketches, a mark strong enough for kits and merchandise.

UWE Pirates WBC illustrated pirate emblem by Berlew Design Studio.

The Brief

UWE Pirates WBC is a wheelchair basketball team that needed a proper emblem. They arrived with rough sketches and a clear idea of the energy they wanted on court and on kit.

The Solution

We refined those sketches into a dynamic emblem that fits the team. Now on their game shirts, the logo stands as a mark of camaraderie and pride, giving players a clearer sense of belonging every time they pull it on.

  • UWE Pirates WBC brand identity created by Berlew Design Studio, shown on team merchandise.
  • UWE Pirates WBC illustrated emblem applied across team kit by Berlew Design Studio.
  • UWE Pirates WBC emblem and branding created by Berlew Design Studio.
  • UWE Pirates WBC project image 4 by Berlew Design Studio.

From the client

We are thrilled with the branding Berlew produced for us. We came with a specific idea of what we wanted, represented by a few badly drawn sketches. Berlew literally worked magic on these and turned them into exactly what we dreamed of. The new branding looks great on our team merchandise and we get lots of compliments.

UWE Pirates WBC

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