Brand identity and website for Finley Gomm Fitness. Finley is a Level 3 personal trainer in Marlow supporting clients of all ages and abilities. The brand and site needed to feel clear and motivating for first-time enquiries, from one-to-one sessions to online coaching.
The Brief
Finley Gomm Fitness is a Level 3 personal training business based in Marlow, working with clients of all ages and abilities through one-to-one sessions, small group training and online coaching. Finley came to Berlew for branding and a website that could explain his services clearly, show social proof from existing clients, and make it easy to get in touch. The tone needed to feel approachable and motivating without leaning on gym clichés. The site had to work for mobile visitors comparing trainers, and give Finley a consistent identity across business cards and merchandise.
The Solution
We developed a wordmark-led brand identity with a teal palette that reads cleanly on screen, print and apparel. Business cards carry the logo and contact details in a simple, durable layout. The website introduces Finley's services with clear sections for one-to-one training, online coaching and small group sessions, supported by client testimonials that build trust quickly. The contact flow stays short for busy prospects. Branded merchandise mockups extend the system to headbands, notebooks and sportswear so Finley can represent the business consistently in person and online.
From the client
Lewis was fantastic throughout the whole process of creating my website, he created exactly what I'd envisioned and was extremely helpful and proactive, would highly recommend to anyone
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