Photographers
Amber Kelly Photography
Their aim is to offer affordable photoshoots for people to extend their audience and grow in whichever direction their path takes them.
Healthcare
HTF Pharma
Brand identity, website design and build for HTF Pharma, creating a clear, professional presence aligned with an established parent company.
The Brief
HTF Pharma had no existing brand or website, but needed to sit comfortably alongside an established parent company, HTF Associates. The challenge was getting the balance right, creating a brand that felt consistent and credible, without it feeling like a direct copy of the parent company. The site needed to clearly explain what they do, who they work with, and why they’re trustworthy, without overcomplicating things. It also had to feel solid and professional from the off, giving people confidence in a space where that really matters.
The Solution
We started by building out a brand that felt in line with the parent company, but with enough of its own identity to stand on its own. Nothing flashy - just clean, considered, and appropriate for the industry. From there, we designed and built the website with a focus on clarity. The structure is simple and intentional, making it easy to understand what HTF Pharma does without having to dig for it. Content was shaped to feel straightforward and confident, avoiding unnecessary jargon while still landing the right level of credibility. The end result is a site that feels solid, easy to use, and right for the business, something they can build on as they grow, without needing to rethink it all in six months.
Deliverables
- Brand identity aligned with HTF Associates
- Bespoke website design and build
- Clear service and credibility messaging
- Launch-ready site at htfpharma.co.uk
Outcome
A professional brand and website the client could launch with confidence, straightforward to navigate, credible for pharmaceutical buyers, and structured so HTF Pharma can expand content as the business grows.
From the client
Berlew helped us create our brand and website from scratch, and made the whole process feel straightforward. They really understood what we were trying to achieve and kept everything clear and easy throughout. The end result feels solid, professional, and exactly what we needed. Would definitely recommend.
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