Brief & structure
We map the clients you want more of, the services you offer and the proof that builds trust, then shape the pages around them.
Sector websites · Coaches & trainers
Web design for coaches built to win more booked clients
Most coaching enquiries start on a phone after someone has compared a few options. We build clear, motivating sites that explain your qualifications, show client proof and make the first enquiry feel easy.
one-page site · 1–3 week delivery
Do I need a site beyond social?
Most of my clients find me on Instagram and word of mouth, do I need my own website?
Social helps people discover you, but it is not where trust is built. Instagram buries your best proof in a feed, word of mouth only reaches people who already know you, and neither ranks when someone searches "personal trainer [town]" or "coach near me". Your own website is the one place you control: it explains your qualifications clearly, shows testimonials and services in a calm order, and gives prospects a direct route to enquire. Keep the social channels, just give serious enquiries somewhere better to land.
Source: Google & BrightLocal, 2024
- judge your credibility on website design
- always or regularly read online reviews
- of 'near me' searches visit or call within a day
- leave a mobile site slower than 3s
What wins coaching enquiries
What a coach's website really needs
Not a generic fitness template, a clear, motivating site that helps someone decide you are the right person to work with.
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Qualifications upfront
Your training, accreditations and the services you offer, set out plainly so visitors trust your expertise before they enquire.
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Proof that converts
Client testimonials and results presented properly, not buried in a social feed where they disappear after a week.
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An easy first enquiry
A short contact path and tap-to-call for mobile visitors comparing coaches on their phone.
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Found locally
Pages built to rank for "coach [town]" and "personal trainer [town]" searches, plus the Google Business Profile links that put you on the map.
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Services explained clearly
One-to-one, online coaching, group sessions, each with its own clear section so prospects know exactly what you offer.
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You own all of it
Full WordPress access, files and training at handover, so you can update fees, availability and copy yourself.
A real coach's brand and site
How we built Finley Gomm Fitness' brand and website
Finley Gomm Fitness is a Level 3 personal trainer in Marlow working with clients through one-to-one sessions, small group training and online coaching. Finley came to Berlew for branding and a website that explains his services clearly. The brief was social proof on the page and a short contact path, without gym clichés.
We developed a wordmark-led identity and built a site with clear sections for each service, supported by client testimonials and a short contact flow. Branded business cards and merchandise extended the system beyond the screen. It is the same web design for coaches process we would run for your coaching business.
How we build your coaching website
A clear three-step process. Most sites go live within one to three weeks of signing off the brief.
Recent work
Sites we've built for coaches and local service businesses
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CoachingFinley Gomm Fitness
Brand identity and website for Finley Gomm Fitness. Finley is a Level 3 personal trainer in Marlow supporting clients of all ages and abilities. The brand and site needed to feel clear and motivating for first-time enquiries, from one-to-one sessions to online coaching.
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CounsellorsKelly Gomm Counselling
One-page website design and build for Kelly Gomm. We refined and restructured content to create a clearer client journey.
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SalonsIce Hair and Barbers
A new website for a salon in Kingsway, Gloucester. Improved performance, conversions and overall quality.
Your own site or a template?
How a bespoke site compares to a template or Linktree
Templates and link-in-bio pages get you online fast. Here is what changes with web design services for coaches built around your proof, services and enquiry flow.
Berlew Template or link-in-bio
Trust that's yours
Found on local search
Enquiries come to you
Brand and web together
You own it
What clients say
In their words
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HTF Pharma
“Berlew helped us create our brand and website from scratch, and made the whole process feel straightforward.
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Ice Hair & Barbers
“Fab experience with Lewis and his team. For someone that is utterly useless with tech, Lewis has been patient and very accommodating.
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Amber Kelly Photography
“Thrilled with the exceptional branding and website design from Berlew Design Studio. Lewis and his team perfectly captured my business ethos, delivering a cohesive and visually stunning brand.
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Kelly Gomm Counselling
“Working with Berlew was a really positive experience. They took the time to understand my practice and found thoughtful ways to improve the website without losing what already worked.
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Turf Viper
The Berlew team were fantastic from start to finish. Professional, thorough and easy to work with throughout the process. Everything was clearly thought through and delivered to a high standard.
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Fifth Element Systems
“Impeccable work by Berlew Design Studio on the branding and website design for my business. They demonstrated unparalleled professionalism and creative accuracy.
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National Education Diversity Awards
“Working with Berlew Design Studio on my one-pager website and brand kit has been an incredibly positive experience.
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Choux Bun Appétit
“Berlew has been an absolute pleasure, making the entire process not just smooth but genuinely exciting. What stood out was Berlew's swift ability to adapt, turning ideas into reality.
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Syncwave Audio
I am thrilled with the service provided by Lewis and his team at Berlew. The website design is not only visually stunning but also highly functional, making it easy for visitors to…
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working Through Fertility
Really happy with the Website Design Lewis has created for me. A friendly and professional service with great communication.
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Create With Cath
As someone who doesn't know much about digital design, I was amazed by how perfect the brand turned out for my crafting business.
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Finley Gomm Fitness
Lewis was fantastic throughout the whole process of creating my website, he created exactly what I'd envisioned and was extremely helpful and proactive, would highly recommend to anyone
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Butterfly Fly Away Photography
Berlew designed a fantastic logo suite that truly captures the spirit of our dance photography business. It’s creative, vibrant, and works perfectly across everything we need.
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Shoot Dance With Liam
I love the modern logo suite that perfectly blends dance and photography. It’s versatile, professional, and I'm very happy with it.
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Forestry Firewood
I used Berlew to create the branding for my new business Forestry Firewood Ltd. Lewis and his team were fully committed to getting me exactly what I wanted.
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Dolly's Pizza
Working with Berlew Design Studio was an absolute pleasure from start to finish. The logo they designed captures the essence of our handmade pizza truck.
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UWE Pirates WBC
We are thrilled with the branding Berlew produced for us. We came with a specific idea of what we wanted, represented by a few badly drawn sketches.
Questions from coaches
The questions we hear most before a coaching website starts.
Do you specialise in websites for coaches?
We're a general Nottingham design studio, not a coach-only shop, but we've designed and built for coaches and trainers including Finley Gomm Fitness. You get a studio that understands trust-led local service sites and works across branding, web and print, not a single-template niche tool.
Can you show my qualifications and client testimonials?
Yes. That is usually what wins the enquiry. We structure your training, accreditations and client proof so visitors can scan them quickly on mobile before they get in touch.
Will my site help me rank on Google for local searches?
That's the aim. We build dedicated, indexable pages for your services and the areas you cover, so you can show up for searches like "personal trainer [town]" over time. Rankings are never guaranteed, but a link-in-bio page cannot do this for you.
How much does a coach's website cost?
From £750 for a one-page site, then £500 for each additional page, so a site with separate service pages is quoted on page count. You get a fixed quote before any work starts.
How long will it take?
Most sites are live within one to three weeks from brief sign-off. We confirm the timeline with your quote and work around your client schedule.
Will I own the website?
Yes. We build on WordPress and hand over full admin access, files and training at launch.
Do you only work with coaches near Nottingham?
No. We're a Nottingham studio working with coaches and trainers across the UK - briefs, design reviews and handover all run remotely.
Related services
Everything your coaching business might need
Coaches often need more than a website, here's what else we build under one roof.
From £750 · 1–3 week delivery
Let's build the site that books your next client.
Tell us who you coach, the services you offer and the areas you cover. We reply within 24 hours with a clear, page-based quote.