Discovery & platform
We map your catalogue, fulfilment, payments and goals, then confirm WooCommerce on WordPress is the right fit before any design starts.
Ecommerce web design · Quoted per project
An online store built
around how people buy
We design and build WooCommerce stores for UK businesses, mostly smaller SMEs. Ecommerce web design in Nottingham scopes your catalogue, checkout and WordPress build together, from a studio that also designs the brands those stores carry. You get a shop your team can run, not a theme with a logo dropped in.
-
WooCommerce on WordPress you own
Shop, blog and marketing pages on one WordPress site, with bespoke storefront design, not a pulled-from-shelf theme with a logo dropped in.
-
Checkout designed, not left default
Steps, trust signals and payment options shaped around your buyers and tested on mobile, where most of the browsing happens.
-
Brand and store from one studio
Identity, packaging and storefront under one roof when the product needs to look as good as it sells.
What a store build covers
A store that sells, and that your team can actually run
Competitors list features. We scope the jobs that decide whether customers finish checkout on your online store, and whether you can manage stock without calling a developer every week.
-
Storefront UX for your catalogue
Product discovery, category structure, filters and product templates designed around how your customers buy, not a generic theme fighting your photography and range.
-
Checkout & trust
Fewer friction points, clear returns and payment options, guest checkout where it helps, designed for mobile as well as desktop.
-
Payments, tax & shipping
Gateways, UK VAT rules and shipping zones configured so checkout works end to end, not left half-finished at launch.
-
Product SEO foundations
Clean URLs, indexable category structure and product schema foundations from day one, so search can find what you sell.
Shops ready for a real storefront
Stores for businesses ready to sell online properly
Most of our ecommerce clients fall into three camps. Product-led SMEs sell a focused catalogue on WooCommerce on WordPress, sized to their margins and fulfilment model, not enterprise overhead. Replatforming businesses move off Shopify, a limited builder or a marketplace-only setup without throwing away the SEO they've built. Teams launching brand and store together get product presentation that matches the identity from day one.
Our published store build is Turf Viper, a WooCommerce shop for gardening equipment where product pages, checkout and brand presentation were designed as one system.
If you're selling a smaller range, or don't yet need full ecommerce functionality, a page-based website design build may be the simpler starting point. We'll tell you honestly which fits. Care after launch sits under website management. An underperforming store can start with a website design audit.
How we design your online store
Scope drives the timeline, usually a few weeks to a couple of months, depending on catalogue size, integrations and how ready your product data and imagery are.
Theme tweak vs store built to sell
Why not a template store or marketplace-only selling?
A DIY builder or marketplace-only setup is faster to start. Here is what changes when a studio scopes ecommerce web design around your catalogue, not a pulled-from-shelf agency theme.
DIY builder / marketplace-only
berlew design studio
A theme fighting your product photography and range
Layout and templates shaped around your real catalogue
The marketplace owns the customer relationship, and takes fees
Your domain, your data, your SEO equity
Default checkout, rarely tested for your audience
Checkout steps and trust signals designed for your buyers
Limited control over technical SEO and URL structure
Clean URLs and product SEO foundations from launch
Brand and storefront designed by different people, or nobody
The same studio can design identity, packaging and the store
Store we've built
Turf Viper, WooCommerce on WordPress
-
LandscapersTurf Viper
Design and build of a new website for Turf Viper, focused on clear messaging, simple structure and a flexible platform built for growth.
What clients say
Reviews from businesses we've worked with
-
HTF Pharma
“Berlew helped us create our brand and website from scratch, and made the whole process feel straightforward.
-
Ice Hair & Barbers
“Fab experience with Lewis and his team. For someone that is utterly useless with tech, Lewis has been patient and very accommodating.
-
Amber Kelly Photography
“Thrilled with the exceptional branding and website design from Berlew Design Studio. Lewis and his team perfectly captured my business ethos, delivering a cohesive and visually stunning brand.
-
Kelly Gomm Counselling
“Working with Berlew was a really positive experience. They took the time to understand my practice and found thoughtful ways to improve the website without losing what already worked.
-
Turf Viper
The Berlew team were fantastic from start to finish. Professional, thorough and easy to work with throughout the process. Everything was clearly thought through and delivered to a high standard.
-
Fifth Element Systems
“Impeccable work by Berlew Design Studio on the branding and website design for my business. They demonstrated unparalleled professionalism and creative accuracy.
-
National Education Diversity Awards
“Working with Berlew Design Studio on my one-pager website and brand kit has been an incredibly positive experience.
-
Choux Bun Appétit
“Berlew has been an absolute pleasure, making the entire process not just smooth but genuinely exciting. What stood out was Berlew's swift ability to adapt, turning ideas into reality.
-
Syncwave Audio
I am thrilled with the service provided by Lewis and his team at Berlew. The website design is not only visually stunning but also highly functional, making it easy for visitors to…
-
working Through Fertility
Really happy with the Website Design Lewis has created for me. A friendly and professional service with great communication.
-
Create With Cath
As someone who doesn't know much about digital design, I was amazed by how perfect the brand turned out for my crafting business.
-
Finley Gomm Fitness
Lewis was fantastic throughout the whole process of creating my website, he created exactly what I'd envisioned and was extremely helpful and proactive, would highly recommend to anyone
-
Butterfly Fly Away Photography
Berlew designed a fantastic logo suite that truly captures the spirit of our dance photography business. It’s creative, vibrant, and works perfectly across everything we need.
-
Shoot Dance With Liam
I love the modern logo suite that perfectly blends dance and photography. It’s versatile, professional, and I'm very happy with it.
-
Forestry Firewood
I used Berlew to create the branding for my new business Forestry Firewood Ltd. Lewis and his team were fully committed to getting me exactly what I wanted.
-
Dolly's Pizza
Working with Berlew Design Studio was an absolute pleasure from start to finish. The logo they designed captures the essence of our handmade pizza truck.
-
UWE Pirates WBC
We are thrilled with the branding Berlew produced for us. We came with a specific idea of what we wanted, represented by a few badly drawn sketches.
Ecommerce web design FAQs
The questions we hear most before an ecommerce project starts.
How much does ecommerce web design cost?
We quote per project after understanding your catalogue and functionality. Scope ranges from a focused WooCommerce catalogue to a larger build with custom checkout flows. We confirm a fixed quote before work starts. Hosting, extensions and third-party apps sit outside the design and build quote.
Which ecommerce platforms do you work with?
WooCommerce on WordPress only. We design and build custom storefronts on WordPress; we do not offer Shopify builds. Replatforming from Shopify or a marketplace to WooCommerce can be scoped as part of the project.
Can you redesign an existing store without losing SEO?
Yes. When you're replatforming we plan URL redirects, preserve ranking signals and migrate content carefully as part of the project, so hard-won search visibility follows you across.
Do you handle product photography?
We can art-direct and brief photography, and work with your existing assets. Shoot production can be scoped separately when it's needed, we'll be clear about that in the quote.
How long does an ecommerce project take?
Typically a few weeks to a couple of months, depending on catalogue size, custom functionality and how quickly product data and imagery are supplied. Content readiness is usually the biggest variable.
Can you design the brand alongside the store?
Yes, identity, packaging graphics and the storefront from one Nottingham studio is a common engagement for product-led businesses. See brand identity for how that side is scoped.
Can you integrate payments and shipping?
Yes. We configure payment gateways, UK tax rules and carrier options as part of the build, so checkout works end to end before launch rather than being finished off afterwards.
Quoted per project
Tell us about your catalogue and platform.
Share what you sell, how you fulfil and any platform preference, we respond within 24 hours with a clear next step and a quote path.